The PESTEL analysis mentioned Earlier checked out the macro environmental aspects influencing business, although not the microenvironmental factors. One of several microenvironmental things are competitors, which might be resolved by a competitor analysis. The Competitors analysis of Pepsi-Lipton Brisk appears to be like at the direct and oblique rivals https://mba-case-study-help44762.digitollblog.com/34705795/stanford-case-study-solution-secrets