Brand Measurement: Our analysts keep track of brand perception and equity metrics over time to gauge how properly the brand identification resonates and the brand graphic maintained across channels. We use this facts to tell calculated enhancements to our branding campaigns. Multichannel campaign integration: Coordinating marketing and advertising efforts https://www.madjor.com/insight-article/from-strategy-to-execution-madjors-role-as-a-chinese-digital-agency