It changes the narrative from "I promise that we will do X and Y in your case" to "This is what we have accomplished for companies like yours, and we could do it in your case, as well." Apptio’s case study for Wargaming summarizes a few vital parts of https://andrescgbq.ka-blogs.com/82125392/the-smart-trick-of-stanford-case-study-solution-that-nobody-is-discussing