Programmatic media buying utilizes advertising technology (AdTech) platforms to buy and sell online media in an automated and efficient way. Real-time bidding is beneficial for publishers and advertisers alike. Although RTB does play a compelling role within the programmatic niche, programmatic technology extends far beyond just RTB. Real-time bidding (RTB) https://finnkicvm.blazingblog.com/28279067/weinig-bekende-feiten-over-advertentieconversies